No book guilt, no book shame • Quit more to read more • Humans are the best algorithm • You have the right to dip, the right to skip, and the right to quit. • Good things happen in bookstores • "A reader lives a thousand lives before he dies... The man who never reads lives only one." • Wallet, phone, keys, book • In an era of infinite choice the value of curation skyrockets • Books are magic • "So please, oh please, we beg, we pray / Go throw your TV set away, / And in its place you can install / A lovely bookshelf on the wall" (Roald Dahl) • No ads in books, no ads in book shows • "If we encounter a man of rare intellect, we should ask him what books he reads." (Ralph Waldo Emerson) • Sell the best not the bestsellers • Librarians and booksellers are doctors of the mind • “What are you reading?” > “What are you watching?” • “It is what you read when you don't have to that determines what you will be when you can't help it.” • Break the spine and write inside • You don’t have to finish the book • Better the bookstores better the city • Interesting > notable • We always allow alliteration • “Books are an anti-snobbery force” (David Mitchell) • You are what you eat and you are what you read …